Founder. Investor. GTM Operator.
I’ve spent the last 14 years working with founders and technology companies, helping turn ambitious ideas into businesses that customers understand, buy from, and believe in.
My work sits at the intersection of narrative, product, and revenue. I’ve worked with, advised, and helped scale dozens of SaaS, AI, and deeptech companies, with a particular expertise in US go-to-market strategy.
I work particularly well with companies that have found early traction, reached their first $100K in revenue, but are struggling to build the positioning, sales motion, and commercial capabilities needed to reach $1M ARR and scale beyond.
I founded Scale It Right, a go-to-market agency and venture studio, and built it into a 35-person company before successfully selling it to Ideas2IT Technologies.
I’ve spent much of my career working closely with founders, often at stages where the product is still taking shape, the market is uncertain, and every major commercial decision has consequences.
Over the years, I’ve developed a particular strength in understanding complex technology, finding the narrative that makes it commercially compelling, building an offering around it, and taking it to market.
I’ve done this as a founder, an operator, a consultant, and a marketing leader. Each experience has shaped how I think about building companies, allocating capital, and the people I choose to work with.
Today, I’m the Chief Marketing Officer at Ideas2IT Technologies, leading go-to-market for a $50M ARR portfolio of products and services. I’m also a pre-seed investor and advisor to a select group of early-stage technology businesses.
I enjoy the earliest and often most difficult stages of building a company, when there are more questions than answers and good judgment matters as much as execution. I work with founders on positioning, commercial strategy, revenue, and building the teams and capabilities required to grow.
I invest at pre-seed, with a current focus on vertical AI startups and AI-native agencies. I’m particularly interested in founders building businesses around deep industry expertise, clear commercial opportunities, and the potential to fundamentally change how work gets done. Having built, scaled, and exited a business myself, I bring a founder-operator’s perspective alongside capital to help ambitious teams find their footing and scale.
I selectively take on fractional CMO and revenue advisory roles with early-stage SaaS, AI, and deeptech companies. My involvement is typically hands-on, working directly with founders and leadership teams on decisions that influence the trajectory of the business.
I’m endlessly curious about how things work, why people make the decisions they do, and what makes certain ideas endure.
I read, travel, invest, and spend an unreasonable amount of time thinking about businesses that don’t exist yet.
This website is where I intend to document some of that thinking, alongside lessons from the companies I’ve built, the founders I’ve worked with, and the experiences that have shaped my perspective.
Some of it will be about work. Much of it won’t.
